Hoi An Named the Most Beautiful Historical Center in Asia by Tourlane
Historical center Hoi An continues to capture the hearts of travelers worldwide. According to a recent ranking by Tourlane, a leading French online travel platform, Hoi An has been named the most beautiful historical center in Asia, earning its place alongside global heritage icons like Krakow (Poland), Avignon (France), and Cartagena (Colombia).
Tourlane based their rankings on four main criteria: walkability, historical age, affordability, and virality on Instagram. Hoi An topped the Asian list, showcasing Vietnam’s cultural richness and undeniable charm.

Why Hoi An? A Glimpse into Vietnam’s Timeless Charm
Located in central Vietnam, along the peaceful banks of the Thu Bon River, Hoi An Ancient Town is a UNESCO World Heritage Site. Its unique fusion of Vietnamese, Chinese, Japanese, and French architecture reflects its storied past as a bustling trading port from the 15th to 19th century.

Today, historical center Hoi An is celebrated for its cobbled streets, yellow walls, traditional tube houses, riverside cafes, tailor shops, and stunning lantern-lit evenings. It is a true representation of a historical center in Asia that has retained its authenticity and soul.
What Makes Hoi An a Top Historical Destination?
1. Walkability
One of the few towns in Asia with car-free zones, Hoi An’s Ancient Town is largely pedestrian-only. Visitors can comfortably explore its narrow alleys, heritage buildings, and markets on foot. No cars. No motorbikes. Just peace, history, and charm.
2. Historical Age
Hoi An’s buildings date back centuries. Landmarks like the Japanese Covered Bridge (built in the 17th century) and the Fujian Assembly Hall (constructed in 1690) are testaments to its enduring legacy as a historical center in Asia.

3. Affordability
From street food to bespoke tailoring, Hoi An is surprisingly affordable. Whether you’re backpacking or seeking boutique luxury, the town offers incredible value.
4. Instagram Popularity
Hoi An is wildly popular on social media. From golden walls to colorful lanterns, its photogenic beauty is shared across Instagram under hashtags like #hoian and #hoianancienttown. The viral appeal only continues to grow.
Global Recognition: Hoi An Among the Greats
Being mentioned alongside historical heavyweights such as:
- Krakow, Poland – known for its medieval charm and Gothic architecture
- Avignon, France – the city of Popes, steeped in history and Catholic heritage
- Cartagena, Colombia – famed for its colonial forts and vibrant streets
…is a significant honor for Vietnam and highlights the global relevance of historical center Hoi An.
Top Things to Do in Historical Center Hoi An
- Take a Lantern-Lit Boat Ride on the Thu Bon River
- Visit the Japanese Covered Bridge, an iconic symbol of Hoi An
- Shop in Local Markets like Hoi An Central Market or the night market
- Join a Vietnamese Cooking Class to learn dishes like cao lầu and bánh xèo
- Get Clothes Tailored at one of Hoi An’s famous custom tailor shops
Preserving Hoi An Through Responsible Travel
As tourism continues to rise, it’s crucial to support sustainable practices that protect Hoi An’s cultural and environmental heritage. At Esteem Travel Vietnam, we encourage responsible travel — from supporting local artisans to choosing eco-friendly accommodations and tours.
Plan Your Visit with Esteem Travel Vietnam
Whether it’s your first visit or your tenth, Hoi An never loses its magic. We at Esteem Travel Vietnam offer curated itineraries that ensure you experience the very best of historical center Hoi An.
- Heritage homestay bookings
- Private tours with local guides
- Street food and cultural experiences
- Lantern-making workshops and art walks
Contact us today to start planning your unforgettable journey to a historical center in Asia!
Conclusion: Hoi An Deserves Its Crown
Authentic, affordable, walkable, and viral — Hoi An has every ingredient for an unforgettable destination. Its recognition by Tourlane as the most beautiful historical center in Asia is a testament to its timeless allure.
Book your journey today with Esteem Travel Vietnam — where heritage meets heart.
Want to explore more? Check out our Vietnam Heritage Tour Packages.

